STORES
FRIDA St. Moritz
In the breathtaking setting of St. Moritz - FRIDA store offers a curated concept space of archive fashion reimagined for the modern life. Garments, accessories, home decor pieces, jewellery & more - especially handpicked for such venue. An ever-changing boutique embracing and reflecting the Engadine’s spirit - earthy and dynamic - yet sophisticated and glamorous.
FRIDA Cernobbio
Set against the charming backdrop of Lake Como - in the heart of Cernobbio - FRIDA store showcases a curated collection of worldwide sourced archive pieces. Every rack holds a full look and a story that goes with it: fresh, even a little marine at times - FRIDA’s selection of past masterpieces feel and look as modern and relevant as ever.
