Frida is a lifestyle brand that loves to inspire and make people feel unique. Frida searches collectors vintage pieces all over the world and brings them to the present in a new modern way. After Frida’s touch they will no longer look like traditional vintage pieces but rather unique must-haves for a personalized look. Frida is specialized in carefully selecting and selling fine vintage clothes, accessories, jewelry and interior decor.


We believe in empowering individuality and we aim to become a driver for change. We offer an unconventional dialogue and interpretation of the contemporary by bringing the past to the future.

We love the planet, the people and their diversities, and we try to express that in our way of doing business.

Eclectic, contemporary but also romantic is the way we aim to present the vintage collection pieces.


Daiana Giorgi is an eclectic professional, with extensive global experience in fashion buying, styling and image consultancy who has worked in major luxury fashion companies, retailers and department stores.

Together with a soft touch for people and art she believes that beauty will save the world if done gently.